Maximizer
CRM
Built for Ambitious Sales Teams
Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.
Sales growth does not come from more activity. It comes from clarity, structure and accountability.
Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value
Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
What makes Maximizer different?
Maximizer is designed with sales leadership in mind.
It provides:
- Clear, structured pipeline management
- Accurate and reliable forecasting
- Full visibility across opportunities and activity
- Embedded sales intelligence
- Practical AI-driven insights
- Automation that supports consistent execution
It is built to support and boost performance, not just record data.
Who Maximizer is built for
Maximizer is ideal for organisations that:
- Have growing or distributed sales teams
- Need stronger forecast control
- Want structured pipeline management
- Are moving away from spreadsheets or basic CRMs
- Require flexibility in deployment options
It delivers enterprise-level sales capability without unnecessary complexity.
The Avrion approach to Maximizer
Technology alone does not improve sales performance.
Avrion works with organisations to:
- Map and refine the specific sales process
- Design pipeline stages that reflect reality
- Define impactful metrics and reporting
- Configure workflows that reinforce accountability
- Integrate Maximizer with finance, marketing and operational systems
- Provide ongoing optimisation and support
Our role is to ensure Maximizer becomes embedded in your sales team’s operations.
Maximizer editions
Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.
Business Edition
Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.
Core Edition
Ideal for smaller teams that need structure and visibility without unnecessary complexity.
On-Premise Edition
For organisations that require full control over infrastructure and data hosting.
Enhanced Capabilities
Maximizer extends beyond core CRM functionality.
AI IQ Boost
Practical AI insights embedded into your sales workflow.
Sales Intelligence
Deeper pipeline visibility and data-driven decision support.
Workflows and automation
Process consistency and reduced manual admin.
Mobile CRM
Full pipeline and customer visibility on the move.
Choosing the right edition
Selecting the right Maximizer edition requires clarity around:
- Team size and structure
- Forecasting requirements
- Reporting complexity
- Integration needs
- Infrastructure preferences
Avrion provides structured guidance to ensure you invest in the right configuration from the outset.
Ready to improve sales control?
If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.
We assess:
- Current sales processes
- Forecast methodology
- CRM usage and adoption
- Reporting clarity
- Opportunities for automation
Providing clear, commercially focused recommendations.
Planning a Maximizer implementation?
If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.
We help you:
Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems
What do our customers say?
“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer. I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”
Jasmin Dudden – Restore Datashred“Data is one of the most valuable assets any business has, but unlocking its true value depends on quality, meaningful analysis, and having the right tools and skills to turn insights into strategy and revenue. Having worked with Avrion, I can say they really do bring the expertise to help businesses make that transformation!”
Catherine Royle – Restore plc“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”
COO at a leading UK waste management company“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”
Mike Bevan – SPM Instrument UK“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops! We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”
Craig Sansom – Prestige“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”
Tom Crowther – Belvoir“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”
Charlotte Hurrell – Belvoir Group