Why ERP integration matters

Disconnected ERP and CRM systems lead to:

  • Delayed revenue recognition
  • Manual order and invoice rekeying
  • Inconsistent customer and product records
  • Conflicting reports across departments
  • Limited visibility into true profitability
  • Operational inefficiencies that scale with growth

Integration ensures financial and operational data reflect the same reality.

What effective ERP integration should deliver

A well designed ERP integration enables you to:

  • Connect sales pipelines with confirmed orders
  • Align invoicing and revenue tracking
  • Synchronise customer, product and pricing data
  • Improve procurement and inventory visibility
  • Provide leadership with unified reporting
  • Reduce manual reconciliation between systems

The objective is clarity and control across the full commercial lifecycle.

ERP platforms we commonly integrate

Avrion supports integration with a wide range of finance and ERP systems, including:

  • Microsoft Dynamics 365 Business Central
  • Sage platforms
  • NetSuite
  • SAP
  • Industry specific ERP systems
  • Custom or legacy financial systems

Each integration is designed around the specific architecture and operational needs of the organisation.

ERP integration and scalability

As transaction volume increases, weaknesses in integration become more visible.

We ensure ERP integrations are:

  • Secure and compliant
  • Designed for performance
  • Monitored and observable
  • Flexible enough to evolve with system upgrades

So growth does not expose structural weaknesses.

Concerned about finance and CRM misalignment?

If sales forecasts do not match financial results, or reconciliation requires manual effort, a Business Health Check can identify integration gaps.

We assess:

  • System architecture and data flow
  • Order to cash processes
  • Reporting consistency
  • Automation opportunities

Providing practical, commercially focused recommendations.

The Avrion approach to ERP integration

ERP integration must be precise and reliable.

Our approach includes:

  • Mapping the full order to cash and procure to pay processes
  • Defining master data ownership clearly
  • Designing secure API and middleware connections
  • Establishing validation, logging and monitoring
  • Aligning reporting models across CRM and ERP

This ensures integrations are not only functional, but resilient and scalable.

Planning ERP and Microsoft integration?

If you are implementing Dynamics 365, upgrading your ERP, or improving operational visibility, integration should be part of the strategy from the outset.

We help you:

  • Reduce reporting discrepancies
  • Improve cash flow control
  • Strengthen operational efficiency
  • Build a scalable digital foundation

What do our customers say?

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”

Satish Ghaghada – CWC

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”

Karen Leggatt – Classic Grand Touring

“Data is one of the most valuable assets any business has, but unlocking its true value depends on quality, meaningful analysis, and having the right tools and skills to turn insights into strategy and revenue. Having worked with Avrion, I can say they really do bring the expertise to help businesses make that transformation!”

Catherine Royle – Restore plc

“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management. Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”

David English – Restore plc

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer. I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”

Tom Crowther – Belvoir

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