Maximizer Apps and Integrations
Extending CRM to match the way your business works
Connect, automate and amplify Maximizer CRM with purpose-built apps, financial connectors, custom modules and advanced reporting. Delivered and supported by Avrion.
Maximizer CRM is a powerful foundation. But modern sales and operations demand more than managing contacts and opportunities. They demand connected systems, streamlined processes, deeper insight and automation that drives performance.
The Maximizer Apps and Integrations suite gives you that — by adding capability where it matters most and removing manual work where it hurts most.
Avrion works with you to select, implement and optimise the right apps and integrations for your organisation so that Maximizer becomes the central commercial engine, not just a database.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Why Apps and Integrations Matter
Most organisations use multiple systems:
- Finance and accounting software
- Quoting and proposal tools
- Legacy or industry-specific systems
- Reporting and analytics platforms
- Custom workflows and modules
When these systems are disconnected, teams compensate with manual work, exporting and importing data, reconciling numbers, chasing updates, and losing visibility.
Apps and Integrations unlock:
- Seamless data flow between systems
- Automated processes with less administrative effort
- Unified reporting across sales, finance and operations
- Better forecasting and decision support
- A single source of truth that supports commercial growth
Integration is not an add-on. It is part of your CRM strategy.
How Avrion approaches Maximizer integrations
We treat integrations as architectural decisions, not technical tasks.
Our approach includes:
- Understanding the business process before integrating
- Defining clear data ownership and flow rules
- Designing secure connectors and workflows
- Establishing monitoring and error handling
- Ensuring governance and long-term support
This ensures integrations are reliable, scalable and aligned to commercial outcomes, not just connected because we can.
Apps and integrations we support
Quotes for Maximizer
Create proposals quickly with structured pricing, templates and one-click document generation. [Explore Quotes for Maximizer]
Finance Software Connectors
Connect Maximizer with financial systems like QuickBooks, Sage and other accounting platforms.
Custom Maximizer Modules
Extend CRM functionality with purpose-built modules bespoke to your business needs.
Finance Software / ERP Integration
Connect Maximizer to broader finance and ERP systems for full commercial visibility.
Custom Systems Integrations
Integrate legacy or specialist systems to ensure data flows smoothly across your digital network.
Advanced Reporting
Turn CRM and integrated data into meaningful business insights with sophisticated analytics.
Governance, security and scalability
Apps and integrations must be secure and maintainable.
Avrion ensures:
- Clear data governance
- Secure authentication and permissions
- Monitoring and error tracking
- Versioning and lifecycle management
- Documentation and support structures
This prevents integrations from becoming technical debt and ensures long-term reliability.
Want to understand where you stand?
If your teams are spending time reconciling data, performing manual work or struggling with visibility across systems, a Business Health Check can help identify where apps and integrations could deliver the most impact.
We assess:
- Current system architecture
- Manual work points and bottlenecks
- Integration opportunities
- Reporting and insight gaps
Providing clear, commercially focused recommendations.
Planning your Maximizer ecosystem?
Whether you are extending an existing CRM or building your integration roadmap from scratch.
A structured discovery conversation will help you:
- Identify priority apps and connectors
- Define integration architecture
- Avoid unnecessary complexity
- Align technology choices to business outcomes
What do our customers say?
“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”
Tracey Hammond – Dengie“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops! We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”
Craig Sansom – Prestige“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”
James Blair – SPM Instrument UK“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”
Karen Leggatt – Classic Grand Touring“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management. Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”
Tom Crowther – Belvoir“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”
COO at a leading UK waste management company