Why disconnected finance systems create risk

Customer and account synchronisation

We ensure customer records remain consistent between Dynamics 365 and Sage 50, reducing duplication and confusion.

This supports:

  • Accurate invoicing
  • Consistent credit control
  • Clear customer visibility

Invoice and order automation

Confirmed sales can trigger automated invoice creation within Sage 50, reducing delay and manual effort.

This improves:

  • Billing speed
  • Cash flow timelines
  • Administrative efficiency

Payment and credit visibility

Sales teams benefit from better visibility into financial status.

We integrate payment data back into CRM, enabling teams to:

  • Understand outstanding balances
  • Support credit control conversations
  • Forecast revenue more accurately

Reporting alignment

Disconnected systems create conflicting numbers.

Avrion helps align:

  • Sales pipeline data
  • Invoicing and revenue data
  • Payment and cash flow reporting

Often supported through Power BI for unified executive visibility.

Sage 50 integration and scalability

As organisations grow, finance processes become more complex.

We ensure integrations are:

  • Secure and compliant
  • Monitored and observable
  • Designed to scale with transaction volume
  • Flexible enough to support future ERP upgrades

So integration does not become a bottleneck later.

Concerned about misalignment between sales and finance?

If reporting is inconsistent, invoicing is delayed or reconciliation is manual, a Business Health Check can identify where integration gaps exist.

We assess:

  • Current system architecture
  • Order to cash workflows
  • Data duplication and inconsistencies
  • Opportunities to automate and streamline

Providing clear, commercially focused recommendations.

The Avrion approach to Sage 50 integration

We treat finance integration as a core commercial priority.

Our approach includes:

  • Mapping the full order to cash process
  • Defining data ownership between systems
  • Designing secure, reliable synchronisation
  • Establishing error handling and monitoring
  • Aligning reporting across CRM and finance

This ensures your integration supports both operational teams and leadership reporting.

Planning to connect Sage 50 with Microsoft systems?

If you are implementing Dynamics 365 or improving financial processes, integration should be part of the strategy from the outset.

We help you:

  • Improve cash flow visibility
  • Reduce administrative overhead
  • Strengthen financial reporting
  • Build a scalable digital foundation

What do our customers say?

“We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”

Craig Sansom – Prestige

“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”

Charlotte Hurrell – Belvoir Group

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“Avrion truly understood our business and tailored Dynamics 365 to fit our needs. The phased approach made adoption seamless, and we’re already seeing major time savings. Our internal processes are now streamlined, and we’re well-positioned for future growth. It’s a game-changer for us.”

Raj Mahay – Resin Products

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”

Craig Sansom – Prestige

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”

Cole Fellows – The Insurance Network

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills