Maximizer Business Edition
Built for serious sales performance
Advanced forecasting, structured pipeline control and embedded intelligence for growing sales teams.
Maximizer Business Edition is designed for organisations that need more than basic contact management. It provides the structure, visibility and control required to manage complex pipelines and drive consistent revenue growth.
For leadership teams that require confidence in forecasting and accountability across sales teams, SLE delivers clarity without unnecessary complexity.
Avrion ensures Business Edition is implemented around your real sales process, not a generic template.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Who Business Edition is for
Business Edition is ideal for organisations that:
- Have multi-stage or longer sales cycles
- Require structured forecasting
- Need performance visibility across multiple salespeople
- Want deeper insight into deal health
- Are scaling and require process consistency
It is built to support leadership-level decision-making.
What Business Edition delivers
Structured pipeline management
Business Edition allows you to design pipeline stages that reflect how your organisation actually sells.
This enables:
- Clear deal progression
- Accurate probability weighting
- Early identification of stalled opportunities
- Consistent pipeline hygiene
Structure creates predictability.
Reliable forecasting
Forecasting should support decision-making, not create debate.
Business Edition provides:
- Weighted revenue projections
- Individual and team-level forecasting
- Scenario visibility
- Historical comparison
Leadership gains confidence in revenue outlook.
Sales performance visibility
Understanding activity is not enough. You need insight into outcomes.
Business Edition provides:
- Performance dashboards
- Conversion rate tracking
- Activity to revenue correlation
- Individual accountability metrics
This enables data-driven coaching and management.
Embedded sales intelligence
Business Edition includes enhanced intelligence features that help identify:
- Deal risk
- Engagement gaps
- High-value opportunities
- Pipeline concentration issues
Giving managers early warning signals rather than retrospective analysis.
Workflow and process control
Consistency improves performance.
Business Edition allows you to:
- Automate follow-up tasks
- Enforce stage progression rules
- Trigger notifications
- Reduce manual oversight
Helping sales teams focus on selling.
The Avrion approach to Business Edition implementation
We do not simply deploy Business Edition. We tailor it to work with your commercial strategy.
Our implementation process focuses on:
- Defining your ideal sales journey
- Clarifying qualification and exit criteria
- Aligning forecasting methodology
- Designing dashboards with purpose
- Establishing adoption standards
- Integrating with finance and marketing systems
The goal is performance improvement, not system deployment.
Integration with your wider digital systems
Business Edition can be integrated with:
- Marketing platforms such as Mailchimp
- Finance systems including Sage and ERP platforms
- DocuSign for contract automation
- Power BI for executive reporting
- Custom systems where required
Ensuring sales data aligns with operational and financial reality.
Considering Business Edition?
If pipeline visibility is limited, forecasting accuracy is low or performance management feels reactive, a Business Health Check can identify where structure and system alignment will improve results.
We assess:
- Sales process clarity
- Forecast methodology
- CRM usage and reporting
- Automation opportunities
Providing practical recommendations aligned to revenue growth.
Planning a Business Edition rollout?
If you are evaluating Maximizer or upgrading from Core Edition, a structured discovery conversation ensures setting the right foundations.
We help you:
- Define sales objectives
- Align pipeline design to commercial goals
- Avoid overconfiguration
- Build a scalable CRM environment
What do our customers say?
“We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”
Craig Sansom – Prestige“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””
Jane Margetts – Restore Records Management“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”
Cole Fellows – The Insurance Network“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.”
Jasmin Dudden – Restore Datashred“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”
James Blair – SPM Instrument UK“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”
Graham Cording – Smart Presentations“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”
Luke Hogg – Knoxford Fabrications“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management”
David English – Restore plc