Maximizer Business Edition
Built for serious sales performance
Advanced forecasting, structured pipeline control and embedded intelligence for growing sales teams.
Maximizer Business Edition is designed for organisations that need more than basic contact management. It provides the structure, visibility and control required to manage complex pipelines and drive consistent revenue growth.
For leadership teams that require confidence in forecasting and accountability across sales teams, SLE delivers clarity without unnecessary complexity.
Avrion ensures Business Edition is implemented around your real sales process, not a generic template.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Who Business Edition is for
Business Edition is ideal for organisations that:
- Have multi-stage or longer sales cycles
- Require structured forecasting
- Need performance visibility across multiple salespeople
- Want deeper insight into deal health
- Are scaling and require process consistency
It is built to support leadership-level decision-making.
What Business Edition delivers
Structured pipeline management
Business Edition allows you to design pipeline stages that reflect how your organisation actually sells.
This enables:
- Clear deal progression
- Accurate probability weighting
- Early identification of stalled opportunities
- Consistent pipeline hygiene
Structure creates predictability.
Reliable forecasting
Forecasting should support decision-making, not create debate.
Business Edition provides:
- Weighted revenue projections
- Individual and team-level forecasting
- Scenario visibility
- Historical comparison
Leadership gains confidence in revenue outlook.
Sales performance visibility
Understanding activity is not enough. You need insight into outcomes.
Business Edition provides:
- Performance dashboards
- Conversion rate tracking
- Activity to revenue correlation
- Individual accountability metrics
This enables data-driven coaching and management.
Embedded sales intelligence
Business Edition includes enhanced intelligence features that help identify:
- Deal risk
- Engagement gaps
- High-value opportunities
- Pipeline concentration issues
Giving managers early warning signals rather than retrospective analysis.
Workflow and process control
Consistency improves performance.
Business Edition allows you to:
- Automate follow-up tasks
- Enforce stage progression rules
- Trigger notifications
- Reduce manual oversight
Helping sales teams focus on selling.
The Avrion approach to Business Edition implementation
We do not simply deploy Business Edition. We tailor it to work with your commercial strategy.
Our implementation process focuses on:
- Defining your ideal sales journey
- Clarifying qualification and exit criteria
- Aligning forecasting methodology
- Designing dashboards with purpose
- Establishing adoption standards
- Integrating with finance and marketing systems
The goal is performance improvement, not system deployment.
Integration with your wider digital systems
Business Edition can be integrated with:
- Marketing platforms such as Mailchimp
- Finance systems including Sage and ERP platforms
- DocuSign for contract automation
- Power BI for executive reporting
- Custom systems where required
Ensuring sales data aligns with operational and financial reality.
Considering Business Edition?
If pipeline visibility is limited, forecasting accuracy is low or performance management feels reactive, a Business Health Check can identify where structure and system alignment will improve results.
We assess:
- Sales process clarity
- Forecast methodology
- CRM usage and reporting
- Automation opportunities
Providing practical recommendations aligned to revenue growth.
Planning a Business Edition rollout?
If you are evaluating Maximizer or upgrading from Core Edition, a structured discovery conversation ensures setting the right foundations.
We help you:
- Define sales objectives
- Align pipeline design to commercial goals
- Avoid overconfiguration
- Build a scalable CRM environment
What do our customers say?
“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”
Cole Fellows – The Insurance Network“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”
James Blair – SPM Instrument UK“Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process.”
Carly Cullen – Priors Hall Park Management“We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope.”
Carly Cullen – Priors Hall Park Management“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”
Craig Sansom – Prestige“Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique.”
Cole Fellows – The Insurance Network“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management