Custom Maximizer Modules

Build purpose-designed modules within Maximizer to support your specific processes, products and commercial model.

No two organisations sell in exactly the same way.

While Maximizer provides a strong CRM foundation, many businesses require additional functionality that reflects their unique processes, industry requirements or operational workflows.

Custom Maximizer Modules allow you to extend CRM capability without compromising structure or performance.

Avrion designs and develops bespoke modules that integrate seamlessly with your existing Maximizer environment.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

Why custom modules matter

Standard CRM fields and workflows are not always enough.

Organisations often require:

Industry-specific data capture
Structured product or service configuration
Compliance tracking
Project or service delivery management
Complex pricing models
Multi-stage approval processes

Without structured modules, teams often revert to spreadsheets or external systems.

Custom modules bring that functionality back into CRM.

What custom modules should deliver

A well-designed module enables you to:

Capture critical data in a structured format
Enforce process consistence
Improve reporting accuracy
Reduce reliance on external tools
Align operations with sales activity

The goal is to keep your commercial engine in one place.

The Avrion approach to Custom Integrations

We treat custom modules as architectural extensions, not quick fixes.

Our approach includes:

Mapping business processes in detail
Defining data models clearly
Designing user-friendly interfaces
Aligning modules with reporting requirements
Ensuring integration with finance and quoting tools
Establishing governance and long-term support

This ensures customisation adds value without creating technical debt.

Examples of custom module use cases

Custom Maximizer Modules can support:

Project tracking linked to opportunities
Subscription or contract management
Service level agreement monitoring
Industry compliance records
Asset or equipment tracking
Multi-location account structures

Each module is built to work with your operational reality.

Integration and reporting calibration

Custom modules can integrate with:

Finance software for billing and revenue tracking
Quoting systems for pricing consistency
External operational systems
Advanced reporting tools for executive visibility

Ensuring custom functionality enhances the wider ecosystem.

Built for scalability

As organisations grow, processes evolve.

We design modules that are:

Secure and permission-controlled
Scalable as data volume increases
Documented and maintainable
Adjustable with future upgrades

Supporting long-term system stability.

Relying on spreadsheets or workarounds?

If key processes sit outside your CRM, or teams are maintaining parallel systems, a Business Health Check can identify where custom modules would improve control and efficiency.

We assess:

Process gaps within CRM
Manual workarounds
Reporting inconsistencies
Opportunities for structured enhancement

Providing commercially focused recommendations and improvements.

Planning to extend Maximizer capability?

If your organisation requires functionality beyond standard CRM, a discovery conversation will help define the right roadmap to move forward.

We help you:

Clarify process requirements
Avoid unnecessary complexity
Align custom development with reporting and finance
Build scalable CRM architecture

What do our customers say?

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”

Chris Howard – BearingNet

“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”

COO at a leading UK waste management company

“We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope.”

Carly Cullen – Priors Hall Park Management

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management

“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”

Charlotte Hurrell – Belvoir Group

“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”

Dan Costin – Restore Datashred

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”

Craig Sansom – Prestige