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Build purpose-designed modules within Maximizer to support your specific processes, products and commercial model.

No two organisations sell in exactly the same way.

While Maximizer provides a strong CRM foundation, many businesses require additional functionality that reflects their unique processes, industry requirements or operational workflows.

Custom Maximizer Modules allow you to extend CRM capability without compromising structure or performance.

Avrion designs and develops bespoke modules that integrate seamlessly with your existing Maximizer environment.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

Contact us today

Why custom modules matter

Standard CRM fields and workflows are not always enough.

Organisations often require:

  • Industry-specific data capture
  • Structured product or service configuration
  • Compliance tracking
  • Project or service delivery management
  • Complex pricing models
  • Multi-stage approval processes

Without structured modules, teams often revert to spreadsheets or external systems.

Custom modules bring that functionality back into CRM.

What custom modules should deliver

A well-designed module enables you to:

  • Capture critical data in a structured format
  • Enforce process consistence
  • Improve reporting accuracy
  • Reduce reliance on external tools
  • Align operations with sales activity

The goal is to keep your commercial engine in one place.

The Avrion approach to Custom Integrations

We treat custom modules as architectural extensions, not quick fixes.

Our approach includes:

  • Mapping business processes in detail
  • Defining data models clearly
  • Designing user-friendly interfaces
  • Aligning modules with reporting requirements
  • Ensuring integration with finance and quoting tools
  • Establishing governance and long-term support

     

This ensures customisation adds value without creating technical debt.

Examples of custom module use cases

Custom Maximizer Modules can support:

  • Project tracking linked to opportunities
  • Subscription or contract management
  • Service level agreement monitoring
  • Industry compliance records
  • Asset or equipment tracking
  • Multi-location account structures

     

Each module is built to work with your operational reality.

Integration and reporting calibration

Custom modules can integrate with:

  • Finance software for billing and revenue tracking
  • Quoting systems for pricing consistency
  • External operational systems
  • Advanced reporting tools for executive visibility

     

Ensuring custom functionality enhances the wider ecosystem.

Built for scalability

As organisations grow, processes evolve.

We design modules that are:

  • Secure and permission-controlled
  • Scalable as data volume increases
  • Documented and maintainable
  • Adjustable with future upgrades

     

Supporting long-term system stability.

Relying on spreadsheets or workarounds?

If key processes sit outside your CRM, or teams are maintaining parallel systems, a Business Health Check can identify where custom modules would improve control and efficiency.

We assess:

  • Process gaps within CRM
  • Manual workarounds
  • Reporting inconsistencies
  • Opportunities for structured enhancement

Providing commercially focused recommendations and improvements.

Book a Business Health Check Today!

Planning to extend Maximizer capability?

 

If your organisation requires functionality beyond standard CRM, a discovery conversation will help define the right roadmap to move forward.

We help you:

  • Clarify process requirements
  • Avoid unnecessary complexity
  • Align custom development with reporting and finance
  • Build scalable CRM architecture
Book a Discovery Call

What do our customers say?

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

“Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process.”

Carly Cullen – Priors Hall Park Management

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

“I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.”

Jasmin Dudden – Restore Datashred

“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”

David English – Restore plc

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management