Custom Maximizer Modules
Extending CRM to fit your business
Build purpose-designed modules within Maximizer to support your specific processes, products and commercial model.
No two organisations sell in exactly the same way.
While Maximizer provides a strong CRM foundation, many businesses require additional functionality that reflects their unique processes, industry requirements or operational workflows.
Custom Maximizer Modules allow you to extend CRM capability without compromising structure or performance.
Avrion designs and develops bespoke modules that integrate seamlessly with your existing Maximizer environment.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Why custom modules matter
Standard CRM fields and workflows are not always enough.
Organisations often require:
- Industry-specific data capture
- Structured product or service configuration
- Compliance tracking
- Project or service delivery management
- Complex pricing models
- Multi-stage approval processes
Without structured modules, teams often revert to spreadsheets or external systems.
Custom modules bring that functionality back into CRM.
What custom modules should deliver
A well-designed module enables you to:
- Capture critical data in a structured format
- Enforce process consistence
- Improve reporting accuracy
- Reduce reliance on external tools
- Align operations with sales activity
The goal is to keep your commercial engine in one place.
The Avrion approach to Custom Integrations
We treat custom modules as architectural extensions, not quick fixes.
Our approach includes:
- Mapping business processes in detail
- Defining data models clearly
- Designing user-friendly interfaces
- Aligning modules with reporting requirements
- Ensuring integration with finance and quoting tools
- Establishing governance and long-term support
This ensures customisation adds value without creating technical debt.
Examples of custom module use cases
Custom Maximizer Modules can support:
- Project tracking linked to opportunities
- Subscription or contract management
- Service level agreement monitoring
- Industry compliance records
- Asset or equipment tracking
- Multi-location account structures
Each module is built to work with your operational reality.
Integration and reporting calibration
Custom modules can integrate with:
- Finance software for billing and revenue tracking
- Quoting systems for pricing consistency
- External operational systems
- Advanced reporting tools for executive visibility
Ensuring custom functionality enhances the wider ecosystem.
Built for scalability
As organisations grow, processes evolve.
We design modules that are:
- Secure and permission-controlled
- Scalable as data volume increases
- Documented and maintainable
- Adjustable with future upgrades
Supporting long-term system stability.
Relying on spreadsheets or workarounds?
If key processes sit outside your CRM, or teams are maintaining parallel systems, a Business Health Check can identify where custom modules would improve control and efficiency.
We assess:
- Process gaps within CRM
- Manual workarounds
- Reporting inconsistencies
- Opportunities for structured enhancement
Providing commercially focused recommendations and improvements.
Planning to extend Maximizer capability?
If your organisation requires functionality beyond standard CRM, a discovery conversation will help define the right roadmap to move forward.
We help you:
- Clarify process requirements
- Avoid unnecessary complexity
- Align custom development with reporting and finance
- Build scalable CRM architecture
What do our customers say?
“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”
Graham Cording – Smart Presentations“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”
Mike Bevan – SPM Instrument UK“Data is one of the most valuable assets any business has, but unlocking its true value depends on quality, meaningful analysis, and having the right tools and skills to turn insights into strategy and revenue. Having worked with Avrion, I can say they really do bring the expertise to help businesses make that transformation!”
Catherine Royle – Restore plc“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer. I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”
Jasmin Dudden – Restore Datashred“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”
Luke Hogg – Knoxford Fabrications“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”
Satish Ghaghada – CWC“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management. Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”
Tracey Hammond – Dengie