Sage CRM Migration Specialists
Still running Sage CRM? You have more options than you think.
Understand where you stand before you decide anything.
Avrion has worked with Sage CRM for over 25 years, first as a reseller and now as the team businesses call when they need to move away from an ageing deployment.
Some people arrive here after being told their CRM is reaching end of life. Others arrive because Sage CRM still works, but it is no longer keeping up with how the business runs. Both are worth a conversation.
We will tell you what your actual position is, what it costs you to stay there, and what the realistic alternatives are. Sometimes the right answer is a new platform. Sometimes it is an upgrade. Occasionally it is to do nothing for another year.
Digital Transformation
on your Terms.
A 45 minute conversation covering your version, support status, integrations and options.
Is Sage CRM end of life?
Short answer: no, but your version might be.
Sage CRM is still an active product. A 2026 release is available and Sage continues to develop, sell and support the platform. What ends is support for individual versions.
Sage supports the current release and the one before it. Each year an older version drops out of support and another moves into extended support. Once your version falls outside that window, Sage stops issuing updates, security fixes and hotfixes. The software carries on working. It simply stops being maintained.
There is also a genuine end of life event that still causes confusion. Sage's hosted CRM service, the cloud version at sagecrm.com, was retired in August 2019. On-premise Sage CRM was unaffected, but the announcement left a lasting impression that the whole product was being wound down.
So if your Sage business partner has told you that you are heading towards end of life, they are almost certainly talking about your version rather than the product.
Being supported is not the same as being on the right system. Plenty of businesses on a fully supported version of Sage CRM are still spending their week working around it. Support status tells you whether you have a security problem. It tells you nothing about whether the platform still fits your business.
What is actually worth paying attention to
The direction of travel matters more than any single support date. Recent Sage CRM releases have removed the Classic Dashboard and discontinued translated documentation, which is now English only. Changes like these tell you where development effort is going.
A review is worth doing if any of the following apply:
- You are two or more versions behind
- You are running on an unsupported SQL Server or Windows Server build
- Your Sage 50 or Sage 200 integration has become fragile or difficult to support
- Nobody currently in the business built your customisation
- Your team works around the CRM rather than in it
None of these means you have to replace anything. They mean you should review your Sage CRM and know what your options cost before the decision gets made for you. Sometimes a fresh pair of eyes on your operational systems helps unlock financial and time savings.
You have more options than you think
There is no single right answer, and we would rather help you reach the correct one than sell you the largest one. Most Sage CRM users end up choosing between these three routes.
Stay on Sage CRM and upgrade
Best suited to: businesses where Sage CRM broadly works, customisation is manageable, and the real issue is simply being on an old version.
Worth knowing: an upgrade brings you back into support and closes the security exposure, but it will not change what the platform can do. If your frustrations are about capability rather than support, this will not fix them.
Solution: Speak to your Sage Partner.
Microsoft Dynamics 365
Best suited to: businesses already invested in Microsoft 365, or those needing wider capability across sales, service, marketing and operations.
Worth knowing: the deepest Outlook and Microsoft 365 integration of the three, with the widest scope for automation, Power Platform and AI. It is also the largest commitment in cost and change management, and it is not automatically right just because it is the most capable.
Solution: Book a Discovery Call with Avrion.
Maximizer
Best suited to: businesses wanting strong core CRM and excellent Outlook integration without the cost and complexity of a full platform.
Worth knowing: a lower total cost of ownership than Dynamics 365 for many teams, and a faster route to being live. Narrower in scope, so if you need heavy operational or service functionality it may not stretch far enough.
Solution: Book a Discovery Call with Avrion.
Microsoft Power Pages or Power Apps
Best suited to: businesses already invested in Microsoft 365, where a full CRM solution is overkill.
Worth knowing: Power Apps make application development accessible, but that accessibility can create risk without the right structure.
Solution: Book a Discovery Call with Avrion.
How we approach a Sage CRM migration
Most of the risk in a CRM migration sits in the first two stages, which is why we spend time there before quoting anything.
- Reviewing your version, support status, customisation and data volume
- Understanding how your team actually uses the system day to day
- Mapping every integration, particularly Sage 50 and Sage 200 connections
- Setting out realistic options with costs and trade-offs, including staying put
- Separating what migrates cleanly from what has to be rebuilt
- Rebuilding integrations and validating them against live data
- Training, phased go live and ongoing support
Not sure whether Sage CRM is still the right fit?
Whether your concern is support status, integrations, reporting or simply whether the platform still suits how you work, a Business Health Check will give you an evidence-based answer.
We assess:
- Sage CRM version and support position
- Integration health across finance and ERP
- Customisation and technical debt
- Data quality and structure
- User adoption
- Migration risk and effort
Providing structured, commercially focused recommendations.
Find out where you actually stand
A Sage CRM review takes about 45 minutes. We will look at your version and support status, understand how your team uses the system and what it connects to, and give you an honest view of your options. No obligation, and no assumption that the answer is a new CRM.
We help you:
- Confirm your true support position
- Identify what your integrations depend on
- Compare the cost of staying versus moving
- Decide on evidence, not a sales deadline
What do our customers say?
“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”
Charlotte Hurrell – Belvoir Group“Data is one of the most valuable assets any business has, but unlocking its true value depends on quality, meaningful analysis, and having the right tools and skills to turn insights into strategy and revenue. Having worked with Avrion, I can say they really do bring the expertise to help businesses make that transformation!”
Catherine Royle – Restore plc“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”
Graham Cording – Smart Presentations“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops! We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”
Craig Sansom – Prestige“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”
Tom Crowther – Belvoir“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”
James Blair – SPM Instrument UK“Avrion truly understood our business and tailored Dynamics 365 to fit our needs. The phased approach made adoption seamless, and we’re already seeing major time savings. Our internal processes are now streamlined, and we’re well-positioned for future growth. It’s a game-changer for us. Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”
Raj Mahay – Resin Products