Maximizer Core Edition

Clear pipeline visibility, contact management and sales control for growing teams.

Not every organisation needs advanced forecasting layers and complex performance modelling. Many need something simpler. A CRM that creates structure, improves visibility and supports consistent sales execution.

Maximizer Core Edition provides exactly that.

It delivers core CRM capability designed to help teams move away from spreadsheets, fragmented tools and inconsistent tracking, while building a solid foundation for future growth.

Avrion ensures Core Edition is configured properly from the start, so it supports how your team actually sells.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

Who Core Edition is for

Maximizer Core Edition is ideal for organisations that:

Have small to mid-sized sales teams
Need clearer pipeline visibility
Want structured contact and opportunity tracking
Are moving from spreadsheets or entry level CRM systems
Require a practical, easy to adopt platform

It delivers control and consistency without over engineering.

What Core Edition delivers

Technology alone does not improve sales performance.

Clear contact and account management

Core Edition provides a centralised, structured way to manage:

Contacts and accounts
Communication history
Notes and interactions
Activity tracking

Ensuring customer information is organised and accessible.

Pipeline and opportunity tracking

Sales teams gain visibility into:

Active opportunities
Pipeline stages
Expected close dates
Deal values

Creating transparency across the sales process.

Activity and task management

Consistency drives performance.

Core Edition allows teams to:

Log calls and meetings
Schedule follow ups
Track tasks and reminders
Maintain visibility across team activity

Reducing missed opportunities and improving accountability.

Reporting and basic forecasting

Core Edition provides structured reporting to support:

Pipeline value tracking
Opportunity progression
Individual performance visibility
Revenue projection at a high level

Giving leadership clearer oversight without unnecessary complexity.

The Avrion approach to Core Edition

Even simple CRM systems require proper design.

We focus on:

Defining realistic pipeline stages
Matching fields and data capture to business needs
Simplifying user experience
Establishing reporting that supports decision-making
Preparing the system to scale when required

This ensures Core Edition does not become another underused tool.

Integration capabilities

Core Edition can be integrated with:

Mailchimp and marketing platforms
Finance systems such as Sage
DocuSign for contract workflows
Power BI for enhanced reporting
Custom systems where required

Ensuring even a simple CRM sits within a connected ecosystem.

Unsure if Core Edition is enough?

If you are evaluating CRM options and unsure whether Core or Business Edition is the right fit, a Business Health Check can help clarify requirements.

We assess:

Sales complexity
Forecasting needs
Reporting requirements
Growth plans
Integration priorities

Providing clear guidance on the right edition for your business.

Planning a CRM rollout?

If you are moving away from spreadsheets or a basic CRM, a discovery conversation will help you set the right foundation.

We help you:

Clarify sales process requirements
Avoid overconfiguration
Improve adoption from day one
Build a CRM environment ready to scale

What do our customers say?

“We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope.”

Carly Cullen – Priors Hall Park Management

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”

Craig Sansom – Prestige

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”

Cole Fellows – The Insurance Network

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”

Dan Costin – Restore Datashred

“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”

Tom Crowther – Belvoir

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs.”