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Clear pipeline visibility, contact management and sales control for growing teams.

Not every organisation needs advanced forecasting layers and complex performance modelling. Many need something simpler. A CRM that creates structure, improves visibility and supports consistent sales execution.

Maximizer Core Edition provides exactly that.

It delivers core CRM capability designed to help teams move away from spreadsheets, fragmented tools and inconsistent tracking, while building a solid foundation for future growth.

Avrion ensures Core Edition is configured properly from the start, so it supports how your team actually sells.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

Contact us today

Who Core Edition is for

Maximizer Core Edition is ideal for organisations that:

  • Have small to mid-sized sales teams
  • Need clearer pipeline visibility
  • Want structured contact and opportunity tracking
  • Are moving from spreadsheets or entry level CRM systems
  • Require a practical, easy to adopt platform

It delivers control and consistency without over engineering.

What Core Edition delivers

Technology alone does not improve sales performance.

Clear contact and account management

Core Edition provides a centralised, structured way to manage:

  • Contacts and accounts
  • Communication history
  • Notes and interactions
  • Activity tracking

Ensuring customer information is organised and accessible.

Pipeline and opportunity tracking

Sales teams gain visibility into:

  • Active opportunities
  • Pipeline stages
  • Expected close dates
  • Deal values

Creating transparency across the sales process.

Activity and task management

Consistency drives performance.

Core Edition allows teams to:

  • Log calls and meetings
  • Schedule follow ups
  • Track tasks and reminders
  • Maintain visibility across team activity

Reducing missed opportunities and improving accountability.

Reporting and basic forecasting

Core Edition provides structured reporting to support:

  • Pipeline value tracking
  • Opportunity progression
  • Individual performance visibility
  • Revenue projection at a high level

Giving leadership clearer oversight without unnecessary complexity.

The Avrion approach to Core Edition

Even simple CRM systems require proper design.

We focus on:

  • Defining realistic pipeline stages
  • Matching fields and data capture to business needs
  • Simplifying user experience
  • Establishing reporting that supports decision-making
  • Preparing the system to scale when required

This ensures Core Edition does not become another underused tool.

Integration capabilities

Core Edition can be integrated with:

  • Mailchimp and marketing platforms
  • Finance systems such as Sage
  • DocuSign for contract workflows
  • Power BI for enhanced reporting
  • Custom systems where required

Ensuring even a simple CRM sits within a connected ecosystem.

Unsure if Core Edition is enough?

If you are evaluating CRM options and unsure whether Core or Business Edition is the right fit, a Business Health Check can help clarify requirements.

We assess:

  • Sales complexity
  • Forecasting needs
  • Reporting requirements
  • Growth plans
  • Integration priorities

Providing clear guidance on the right edition for your business.

Book a Business Health Check Today!

Planning a CRM rollout?

If you are moving away from spreadsheets or a basic CRM, a discovery conversation will help you set the right foundation.

We help you:

  • Clarify sales process requirements
  • Avoid overconfiguration
  • Improve adoption from day one
  • Build a CRM environment ready to scale
Book a Discovery Call

What do our customers say?

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”

Cole Fellows – The Insurance Network

“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”

COO at a leading UK waste management company

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”

Dan Costin – Restore Datashred

“Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique.”

Cole Fellows – The Insurance Network