Maximizer CRM

Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.

Sales growth does not come from more activity. It comes from clarity, structure and accountability.

Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value

Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

Clear, structured pipeline management
Accurate and reliable forecasting
Full visibility across opportunities and activity
Embedded sales intelligence
Practical AI-driven insights
Automation that supports consistent execution

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

Have growing or distributed sales teams
Need stronger forecast control
Want structured pipeline management
Are moving away from spreadsheets or basic CRMs
Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

The Avrion approach to Maximizer

Technology alone does not improve sales performance.

Avrion works with organisations to:

Map and refine the specific sales process
Design pipeline stages that reflect reality
Define impactful metrics and reporting
Configure workflows that reinforce accountability
Integrate Maximizer with finance, marketing and operational systems
Provide ongoing optimisation and support

Our role is to ensure Maximizer becomes embedded in your sales team’s operations.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Sales Leader Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Sales Leader Edition

Base Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Base Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

Team size and structure
Forecasting requirements
Reporting complexity
Integration needs
Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

Current sales processes
Forecast methodology
CRM usage and adoption
Reporting clarity
Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems

What do our customers say?

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.”

Jasmin Dudden – Restore Datashred

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”

Craig Sansom – Prestige

“I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”

David English – Restore plc

“We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”

Craig Sansom – Prestige

“Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique.”

Cole Fellows – The Insurance Network

“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”

Charlotte Hurrell – Belvoir Group

“After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs.”