Maximizer
CRM
Built for Ambitious Sales Teams
Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.
Sales growth does not come from more activity. It comes from clarity, structure and accountability.
Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value
Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
What makes Maximizer different?
Maximizer is designed with sales leadership in mind.
It provides:
- Clear, structured pipeline management
- Accurate and reliable forecasting
- Full visibility across opportunities and activity
- Embedded sales intelligence
- Practical AI-driven insights
- Automation that supports consistent execution
It is built to support and boost performance, not just record data.
Who Maximizer is built for
Maximizer is ideal for organisations that:
- Have growing or distributed sales teams
- Need stronger forecast control
- Want structured pipeline management
- Are moving away from spreadsheets or basic CRMs
- Require flexibility in deployment options
It delivers enterprise-level sales capability without unnecessary complexity.
The Avrion approach to Maximizer
Technology alone does not improve sales performance.
Avrion works with organisations to:
- Map and refine the specific sales process
- Design pipeline stages that reflect reality
- Define impactful metrics and reporting
- Configure workflows that reinforce accountability
- Integrate Maximizer with finance, marketing and operational systems
- Provide ongoing optimisation and support
Our role is to ensure Maximizer becomes embedded in your sales team’s operations.
Maximizer editions
Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.
Business Edition
Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.
Core Edition
Ideal for smaller teams that need structure and visibility without unnecessary complexity.
On-Premise Edition
For organisations that require full control over infrastructure and data hosting.
Enhanced Capabilities
Maximizer extends beyond core CRM functionality.
AI IQ Boost
Practical AI insights embedded into your sales workflow.
Sales Intelligence
Deeper pipeline visibility and data-driven decision support.
Workflows and automation
Process consistency and reduced manual admin.
Mobile CRM
Full pipeline and customer visibility on the move.
Choosing the right edition
Selecting the right Maximizer edition requires clarity around:
- Team size and structure
- Forecasting requirements
- Reporting complexity
- Integration needs
- Infrastructure preferences
Avrion provides structured guidance to ensure you invest in the right configuration from the outset.
Ready to improve sales control?
If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.
We assess:
- Current sales processes
- Forecast methodology
- CRM usage and adoption
- Reporting clarity
- Opportunities for automation
Providing clear, commercially focused recommendations.
Planning a Maximizer implementation?
If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.
We help you:
Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems
What do our customers say?
“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”
Karen Leggatt – Classic Grand Touring“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”
Dan Costin – Restore Datashred“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”
Satish Ghaghada – CWC“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”
Mike Bevan – SPM Instrument UK“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management. Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””
Jane Margetts – Restore Records Management