Maximizer
CRM
Built for Ambitious Sales Teams
Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.
Sales growth does not come from more activity. It comes from clarity, structure and accountability.
Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value
Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
What makes Maximizer different?
Maximizer is designed with sales leadership in mind.
It provides:
- Clear, structured pipeline management
- Accurate and reliable forecasting
- Full visibility across opportunities and activity
- Embedded sales intelligence
- Practical AI-driven insights
- Automation that supports consistent execution
It is built to support and boost performance, not just record data.
Who Maximizer is built for
Maximizer is ideal for organisations that:
- Have growing or distributed sales teams
- Need stronger forecast control
- Want structured pipeline management
- Are moving away from spreadsheets or basic CRMs
- Require flexibility in deployment options
It delivers enterprise-level sales capability without unnecessary complexity.
The Avrion approach to Maximizer
Technology alone does not improve sales performance.
Avrion works with organisations to:
- Map and refine the specific sales process
- Design pipeline stages that reflect reality
- Define impactful metrics and reporting
- Configure workflows that reinforce accountability
- Integrate Maximizer with finance, marketing and operational systems
- Provide ongoing optimisation and support
Our role is to ensure Maximizer becomes embedded in your sales team’s operations.
Maximizer editions
Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.
Business Edition
Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.
Core Edition
Ideal for smaller teams that need structure and visibility without unnecessary complexity.
On-Premise Edition
For organisations that require full control over infrastructure and data hosting.
Enhanced Capabilities
Maximizer extends beyond core CRM functionality.
AI IQ Boost
Practical AI insights embedded into your sales workflow.
Sales Intelligence
Deeper pipeline visibility and data-driven decision support.
Workflows and automation
Process consistency and reduced manual admin.
Mobile CRM
Full pipeline and customer visibility on the move.
Choosing the right edition
Selecting the right Maximizer edition requires clarity around:
- Team size and structure
- Forecasting requirements
- Reporting complexity
- Integration needs
- Infrastructure preferences
Avrion provides structured guidance to ensure you invest in the right configuration from the outset.
Ready to improve sales control?
If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.
We assess:
- Current sales processes
- Forecast methodology
- CRM usage and adoption
- Reporting clarity
- Opportunities for automation
Providing clear, commercially focused recommendations.
Planning a Maximizer implementation?
If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.
We help you:
Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems
What do our customers say?
“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”
Karen Leggatt – Classic Grand Touring“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”
Charlotte Hurrell – Belvoir Group“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”
Tracey Hammond – Dengie“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”
Luke Hogg – Knoxford Fabrications“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”
David Dewberry – Connolly’s Red Mills“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”
COO at a leading UK waste management company“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting