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Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.

Sales growth does not come from more activity. It comes from clarity, structure and accountability.

Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value

Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

Contact us today

What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

  • Clear, structured pipeline management
  • Accurate and reliable forecasting
  • Full visibility across opportunities and activity
  • Embedded sales intelligence
  • Practical AI-driven insights
  • Automation that supports consistent execution

     

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

  • Have growing or distributed sales teams
  • Need stronger forecast control
  • Want structured pipeline management
  • Are moving away from spreadsheets or basic CRMs
  • Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

The Avrion approach to Maximizer

Technology alone does not improve sales performance.

Avrion works with organisations to:

  • Map and refine the specific sales process
  • Design pipeline stages that reflect reality
  • Define impactful metrics and reporting
  • Configure workflows that reinforce accountability
  • Integrate Maximizer with finance, marketing and operational systems
  • Provide ongoing optimisation and support

Our role is to ensure Maximizer becomes embedded in your sales team’s operations.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition
Core Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition
On-Premise Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost
Sales Intelligence

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence
Workflows and automation

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation
Mobile CRM

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

  • Team size and structure
  • Forecasting requirements
  • Reporting complexity
  • Integration needs
  • Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

  • Current sales processes
  • Forecast methodology
  • CRM usage and adoption
  • Reporting clarity
  • Opportunities for automation

Providing clear, commercially focused recommendations.

Book a Business Health Check Today!

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

  • Clarify sales objectives

  • Design a scalable CRM structure

  • Avoid overconfiguration

  • Align Maximizer with wider business systems

Book a Discovery Call

What do our customers say?

“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”

Tom Crowther – Belvoir

“I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”

David English – Restore plc

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills