Maximizer CRM

Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.

Sales growth does not come from more activity. It comes from clarity, structure and accountability.

Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value

Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

Clear, structured pipeline management
Accurate and reliable forecasting
Full visibility across opportunities and activity
Embedded sales intelligence
Practical AI-driven insights
Automation that supports consistent execution

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

Have growing or distributed sales teams
Need stronger forecast control
Want structured pipeline management
Are moving away from spreadsheets or basic CRMs
Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

The Avrion approach to Maximizer

Technology alone does not improve sales performance.

Avrion works with organisations to:

Map and refine the specific sales process
Design pipeline stages that reflect reality
Define impactful metrics and reporting
Configure workflows that reinforce accountability
Integrate Maximizer with finance, marketing and operational systems
Provide ongoing optimisation and support

Our role is to ensure Maximizer becomes embedded in your sales team’s operations.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

Team size and structure
Forecasting requirements
Reporting complexity
Integration needs
Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

Current sales processes
Forecast methodology
CRM usage and adoption
Reporting clarity
Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems

What do our customers say?

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management

“After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs.”

Cole Fellows – The Insurance Network

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”

Charlotte Hurrell – Belvoir Group

“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”

Chris Howard – BearingNet

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.”

Jasmin Dudden – Restore Datashred

“Avrion truly understood our business and tailored Dynamics 365 to fit our needs. The phased approach made adoption seamless, and we’re already seeing major time savings. Our internal processes are now streamlined, and we’re well-positioned for future growth. It’s a game-changer for us.”