What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

  • Clear, structured pipeline management
  • Accurate and reliable forecasting
  • Full visibility across opportunities and activity
  • Embedded sales intelligence
  • Practical AI-driven insights
  • Automation that supports consistent execution

     

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

  • Have growing or distributed sales teams
  • Need stronger forecast control
  • Want structured pipeline management
  • Are moving away from spreadsheets or basic CRMs
  • Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition
Core Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition
On-Premise Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost
Sales Intelligence

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence
Workflows and automation

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation
Mobile CRM

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

  • Team size and structure
  • Forecasting requirements
  • Reporting complexity
  • Integration needs
  • Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

  • Current sales processes
  • Forecast methodology
  • CRM usage and adoption
  • Reporting clarity
  • Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

  • Clarify sales objectives

  • Design a scalable CRM structure

  • Avoid overconfiguration

  • Align Maximizer with wider business systems

What do our customers say?

“Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process.”

Carly Cullen – Priors Hall Park Management

“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”

Satish Ghaghada – CWC

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

“We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”

Craig Sansom – Prestige

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management”

David English – Restore plc

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.”

Jasmin Dudden – Restore Datashred

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