Maximizer Workflows

Automate key stages of your sales process and reinforce accountability across your team.

Inconsistent sales execution leads to inconsistent results.

When follow ups are missed, qualification criteria vary and pipeline updates are irregular, forecasting becomes unreliable and performance suffers.

Maximizer Workflows introduce structure and automation into your CRM, ensuring the right actions happen at the right time.

Avrion designs workflows that reflect how your organisation actually sells, reinforcing discipline without adding unnecessary friction.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

What Maximizer Workflows delivers

Well designed workflows enable you to:

Trigger tasks automatically when opportunities move stage
Enforce qualification checkpoints
Send reminders for key activities
Notify managers when deals stall
Reduce manual administration

The objective is not complexity, it's consistency.

Why workflows matter in sales

Sales teams are busy. Without automation, important steps can be overlooked.

Common issues include:

Missed follow ups
Opportunities progressing without proper qualification
Inconsistent data capture
Manual task management
Managers chasing updates

Workflows help create predictable behaviour across the team and visibility for managers.

The Avrion approach to workflow design

We do not automate broken processes.

Our approach focuses on:

Mapping your existing sales journey
Defining clear stage entry and exit criteria
Identifying repetitive or manual steps
Designing simple, effective automation
Testing workflows in real scenarios
Aligning automation with reporting and forecasting

This ensures workflows strengthen process discipline rather than create further frustration.

Key workflow capabilities we implement

Stage based automation

Automatically trigger actions when opportunities:

Enter qualification
Move to proposal
Reach negotiation
Close, won or lost

Ensuring no key step is missed.

Task and activity creation

Workflows can create:

Follow-up reminders
Approval requests
Contract preparation tasks
Customer onboarding triggers

Reducing reliance on manual task tracking.

Notification and escalation

Managers can receive alerts when:

Deals remain inactive
Close dates change unexpectedly
Key information is missing
Forecast risk increases

Supporting proactive leadership.

Data quality enforcement

Workflows can require:

Mandatory fields before stage progression
Completion of qualification criteria
Accurate deal values and close dates

Improving reporting reliability and accuracy.

Workflows and wider integration

Workflows can also connect with:

DocuSign for contract automation
Finance systems for invoice initiation
Marketing systems for nurture triggers
Reporting dashboards for performance monitoring

Creating seamless end-to-end processes.

Experiencing inconsistency in your sales process?

If pipeline updates are unreliable, follow-ups are missed or forecasting feels unstable, a Business Health Check can identify where workflow automation would add structure.

We assess:

Sales process clarity
Repetitive manual tasks
Data quality issues
Forecasting gaps
Automation opportunities

Providing clear, commercially aligned recommendations.

Planning to introduce automation into your CRM?

A discovery conversation ensures automation supports productivity rather than creating friction.

We help you:

Identify high-value automation points
Avoid over-engineering
Improve sales discipline
Build scalable workflow foundations

What do our customers say?

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”

Craig Sansom – Prestige

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”

Raj Mahay – Resin Products

“We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope.”

Carly Cullen – Priors Hall Park Management

“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”