Are you looking for ways to modernise and improve the way your business works to better serve your customers? Then without realising, you are looking to transform your business through digital transformation. This blog aims to give you a simple explanation of what digital transformation is and what it looks like for your business.

What is digital transformation?

In simple terms, digital transformation is the process of using technology to make significant improvements in how a business operates and delivers value to its customers. It involves adopting digital tools and technologies to change traditional business processes, improve efficiency, and enhance customer experiences.

Think of it like this: Imagine a small bakery that traditionally takes orders by phone and keeps records on paper. Through digital transformation, the bakery decides to create a website and mobile app for online orders, uses software to manage its inventory, and employs digital marketing to reach more customers. These changes streamline operations, make it easier for customers to place orders, and help the bakery grow.

What does digital transformation look like for my business?

Through our extensive experience of working with customers just like you, we have found the most common solutions for digital transformation to be in the following five areas:

  • Customisable CRM
  • Business Automations
  • Integrated Software
  • Business Intelligence
  • Private Hosting

Let’s take a brief look at each area in turn.

Customisable CRM

CRM – such as Maximizer and Microsoft Dynamics 365 – isn’t a static bit of software, it changes over time.

It needs to be shaped to fit your unique business requirements and also be flexible enough to develop and grow as your business evolves.

When set up and used correctly, CRM gives you operational, financial and business benefits for your whole team.

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.” Luke Hogg – Sales & Marketing Manager – Knoxford Ltd t/a Portable Floormaker

Business Automations

Business automation solutions streamline and automate your processes so you can “do more with less” by streamlining repetitive tasks and business processes. Your business will experience increased efficiency and reduced costs.

Every company has a need to automate some, or many, of its operational tasks, which makes business automation a critical technology in your digital transformation strategy.

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.” Carly Cullen – Office Administrator – Priors Hall Park Management

Integrated Software

Operational efficiency tailored to your business with our integrated software solutions to:

  • join up your systems
  • consolidate your business data
  • personalise your customer portals

Making it easier for your customers to do business with you so you gain a competitive advantage.

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer.” Jasmin Dudden – Business Improvements Manager – Restore Datashred

Business Intelligence

Designed correctly Business Intelligence (BI) can drive your organisation forward by unlocking the value of the data stored in all your systems.

Connect the dots with the tools you need in order to grow and change as you evolve.

I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for SLT and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.” Dan Costin – Commercial Analyst – Restore Datashred

Private Hosting

If you plan to integrate your CRM solution with your other systems, then renting hosted servers will deliver the flexibility and control you need.

We offer hosting and data management services through our own comprehensive hosting environments and the Microsoft Azure platform. This means we have dedicated Virtual Private Servers, so you don’t share with any other organisations, ensuring complete control of your business applications.

“Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique.” Cole Fellows – Head of Operations – The Insurance Network

What next?

Whether you’ve embarked on Digital Transformation or not, get in touch and we’ll help you explore Digital Transformation on your terms.

We hope you found this article interesting and informative. For more ideas on how to streamline, automate and digitally transform your business (thereby saving you time and money):
author avatar
Caroline Robertson Project & Planning Manager
Caroline has lived in the CRM and technology world from her very first job! From Sales Executive to CRM Consultant, Project Manager to Marketing Team Leader, she loves ticking things off a list so has a reputation for "getting things done". Outside work, she is a dedicated mother and rescue pup parent as well as caring for her siblings and parents.