Restore plc – a CRM, integrated software (middleware) and data warehouse case study
Solution: Centralised Data Warehouse, Integrated Software (Middleware), Contract Processing System (CPS), Maximizer CRM integrated with various back office systems, Introhive, Automations and Power BI
The Challenge
As Restore plc grew with multiple acquisitions, some extremely large, the company struggled with disparate databases, operational systems and finance systems, with separate management and sales teams in the divisions. Data was inconsistent and CRM usage was sporadic. The IT and projects team was under-resourced and detailed business mapping was needed.
The Avrion Response
Restore plc decided to review several CRM systems with Avrion, but after the cost implications and complexity of changing to a big-name CRM, decided that money was better spent evolving the system in place, Maximizer CRM. Having kept the central CRM database at the heart of the company and imported data from each acquisition, Restore plc was in a good place to build from there. Avrion provided a very detailed and cost-effective solution to meet the requirements of all divisions of Restore plc with an iterative approach of continuous improvements, whilst maintaining support and use of the existing system. There were no disruptions to the 200+ users. The Data Warehouse approach was agreed early on and, from there, a heavy gathering of requirements across the group was managed by Avrion, which led to positive engagement from all parts of the business. This helped the project progress enormously.
Working Together
Avrion had worked with Restore plc for over eight years, being the CRM provider for a small scanning company that Restore plc acquired early on. Commercial Director, David English, decided to stick with Maximizer CRM as it provided a simple CRM system at cost-effective prices that could evolve. The huge growth of the company meant Avrion helped grow Restore plc’s CRM from a 5-user system to over 200 users. The relationship was, and continues to be, open and supportive, and their knowledge of how Restore plc works as a group is extensive. This knowledge made Avrion well-placed to make decisions about the data and to present it in the best possible way. Within each element of the project, Avrion was involved in the demonstrations and training with both management and users.
The Results
The result of the extensive improvements in Maximizer CRM means that data is now more complete. The Data Warehouse connecting financial and operational systems to the CRM system presents users with data in one place; it’s simple and it saves time. The introduction of Introhive in the project also arms the Sales, Finance and Account Managers with unique insights of connections to prospects and customers within the group.
With all the systems linking together plus improved reporting, the Sales teams are able to see more opportunities for group sales, and managers can get a fuller, more accurate picture of the sales pipeline.
Whether you:
- are currently using Maximizer CRM and would like help using the system to its full potential, or
- are considering implementing Maximizer CRM for the first time, or
- need advice on CRM, integrated software (middleware) or data warehouses
Then get in touch to discuss Digital Transformation – on your terms.
